What is the company?
chrystler
volkswagen
doritos
Who is the target audience:
male, 25 and up
parents
young adults
What persuasive method used (humor, action, celebrity, human interest, etc.)?
eminem
humor
humor
How were camera shots and editing used to enhance the message?
make features on the car look good
quick camera shots on the car and kid
What is the slogan/message for the company?
imported from detroit
the new volkswagen
Was the message effective? Why or why not?
yes. you rememeber it, more because of eminem
yes, its cute
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